Kind of a Big Book Deal
The podcast for every entrepreneur who wants to land a book deal—without losing your mind.
Traditional publishing expert Meghan Stevenson blasts open the gates of the “Big 5” — Penguin Random House, Simon & Schuster, HarperCollins, Hachette, and Macmillan — to share what every entrepreneur and expert needs to know about landing a book deal.
In episodes released every other Monday, Meghan shares wisdom and stories from 20+ years in publishing as well as interviews with authors, literary agents, and editors. She also answers questions from listeners like you.
Whether you are an experienced entrepreneur with an empire or are just starting out — this podcast will help you understand what you need to do in order to turn your dream of being a bestselling author into real life.
Episode 20 - How Self-Published Authors Get a Traditional Publisher
What does it really take to land a traditional book deal and is it even worth the leap from self-publishing? In this episode of Kind of a Big Book Deal, host Meghan Stevenson answers a common question from listener DeShanna, an educator with three self-published books who’s eager to break into traditional publishing.
Episode 19 - How 18 Months of Rejection Turned Into a Six-Figure Book Deal with Dr. Natalie Nixon
What if the very thing holding you back from a traditional book deal isn’t your writing, but your platform? In this episode, Meghan sits down with Dr. Natalie Nixon to unpack the highs and lows of her author journey. From countless rejections to finally landing a deal for The Creativity Leap, Natalie reveals the grit, courage, and community support it took to get there.
Episode 18 - Is Traditional Publishing Right For You?
What separates the dreamers from the authors with a big book deal? In this real talk episode, Meghan Stevenson pulls no punches. She shares the uncomfortable truth behind traditional publishing success rates and the one thing that determines who makes it and who doesn’t: alignment. If you’re an entrepreneur hoping to land a publishing contract, this episode will challenge your assumptions and help you decide if the traditional path is really right for you.
Episode 17 - How Many Followers You Need to Get a Book Deal
In this episode of the Kind of a Big Book Deal podcast, Meghan tackles the question: Is there a magic number for your author platform? Discover what a modern, successful author platform really looks like today, why it’s deeply personal to each nonfiction author, and how to tailor yours for maximum impact.
Episode 16 - From Self-Publishing To a Three-Book Deal with Denise Duffield-Thomas
Denise Duffield-Thomas speaks with Meghan in this episode about her journey from self-publishing her first book to landing a traditional book deal with Hay House. She also speaks about why a book should be a part of your marketing funnel and not your main income stream, the power of mentorship, and letting go of perfection.
Episode 15 - How Entrepreneurs Sabotage Their Book Deal
In this no-BS episode of the Kind of a Big Book Deal podcast, Meghan Stevenson reveals the most common mistakes aspiring authors make on the road to securing a traditional publishing deal and how to avoid them. Discover why educating yourself about the publishing industry, building a genuine and impactful author platform, and seeking guidance from true publishing experts are non-negotiables in today’s competitive nonfiction market.
Episode 14 - How Book Advances Work
Listener Becky had questions about book advances, and Meghan answers. From how advances work and who gets paid when to why long-term ROI is really what you want to look at, you’ll gain a clear understanding of book-proposal numbers and how to navigate advances to maximize your nonfiction publishing success.
Episode 13 - Financial Freedom, Podcast Growth, and Publishing Power Plays with Jamila Souffrant
In this episode Meghan speaks with Jamila Souffrant about her inspiring journey from starting a personal blog to landing a multiple six-figure traditional book deal. Jamila shares how she built her author platform from the ground up, strategically attracting literary agents and publishers while staying true to her core values and message. You’ll discover practical strategies for creating a powerful author platform that reflects your vision and positions you for nonfiction publishing success with major publishers.
Episode 12 - How To Understand Your Author Platform Right Now
Dive deeper into the power of your author platform. Meghan explains why your author platform is just as critical to landing a traditional book deal as your book idea itself. She also talks about the three common business models that shape successful nonfiction author platforms and how to build your own in a way that aligns with your brand.
Episode 11 - How To Get the Best Advice for Your Book
In this episode Meghan gets real about why so much common publishing advice doesn’t actually help you land a traditional book deal. Instead, she reveals what does work to move you closer to securing a lucrative nonfiction publishing contract. She explains why partnering with true publishing specialists matters and how doing thorough due diligence before investing your time, energy, or money can protect your momentum and increase your odds of success.
Episode 10 - From Idea to Deal: Elaine Lin Hering's Publishing Journey
Meghan speaks with Elaine Lin Hering, author of Unlearning Silence, on her nine-year journey to publishing her book with Penguin Random House. Hear how she found the spark of her idea, what held her back, why she went from doomscrolling to taking action and the highs and lows of traditional publishing.
Episode 9 - The Basics: What Bestseller Lists Don't Tell You: NYT, USA Today
In this episode, Meghan shares the truth of bestseller lists, from skewed numbers to curated categories. Learn what the New York Times, USA Today, and Amazon use to make their lists, why some successful books never make a list and how becoming a backlist bestseller is a fantastic goal. With insights from Meghan, discover how understanding bestseller lists can help you set realistic publishing goals and navigate the path to securing your own traditional book deal.
Episode 8 - The Basics: Choosing Your Publishing Path: Self, Hybrid, Traditional
Meghan clarifies that there’s no one-size-fits-all approach to publishing your nonfiction book in this episode of the Kind of a Big Book Deal podcast. This episode will help you discover what will best fit your goals best. Meghan explains the three main publishing options: self-publishing, hybrid publishing, and traditional publishing, including the pros and cons of each.
Episode 7 - The Basics: Book Proposals 101
Writing a nonfiction book proposal can feel overwhelming, but in this episode of the Kind of a Big Book Deal podcast, Meghan explains why a strong proposal is the foundation of landing a traditional publishing deal. Meghan breaks down why most authors shouldn’t write them alone and the key elements every successful proposal needs, from compelling business sections that prove your book’s marketability to polished editorial sections that showcase your voice and expertise.
Episode 6 - The Basics: Why Publishers Want Author Platforms
Publishers need proof you can sell books. That’s where your author platform comes in. In this episode of Kind of a Big Book Deal, learn why social media, speaking gigs, media features, email lists, and corporate partnerships all play a role in landing a traditional nonfiction book deal.
Episode 5 - The Basics: Is Your Book Idea Ready for Traditional Publishing?
In this episode of the Kind of a Big Book Deal podcast, Meghan Stevenson dives into the first pillar of her Three Ps framework: Potential. She explains how to determine if your nonfiction book idea is truly book worthy, why having a built-in audience is crucial for landing a traditional publishing deal, and how to assess whether similar books have been successful.
Episode 4 - The Basics: Three Ps Every Author Needs to Get a Book Deal
If you’re an entrepreneur or expert dreaming of a six-figure traditionally published nonfiction book deal but feeling lost in the process, this episode of the Kind of a Big Book Deal podcast is your guide. Meghan introduces her Three Ps framework—the key elements every author needs to secure a traditional publishing deal.
Episode 3 - The Basics: The Essential (and Secret) Strategy to Land a Book Deal
If you’re an entrepreneur or expert aiming for a six-figure traditionally published nonfiction book deal, knowing where your book fits is key to getting the right publisher, agent, and audience—that’s why Meghan talks about knowing your book’s category in this episode. Discover how aligning with the appropriate publishing category sets you up for success and gets your nonfiction book noticed by top industry professionals.
Episode 2 - The Basics: How Entrepreneurs and Experts Get a Book Deal
Meghan breaks down the six main steps to getting a book deal in this episode of the podcast, from writing a book proposal and securing an agent to landing a deal and writing the book. She also highlights the importance of building the right publishing team, including a skilled agent and an experienced editor, to maximize your chances of success and bring your nonfiction book vision to life.
Episode 1 - The Basics: How to Publish Your Prescriptive Nonfiction Book Traditionally
In this inaugural episode of Kind of a Big Book Deal, Meghan explains the difference between publishers and imprints, breaks down the Big Five publishers (Penguin Random House, HarperCollins, Simon & Schuster, Hachette, and Macmillan), and gives you the knowledge foundation to move forward with confidence.