What People Get Wrong About Influencers

“I don’t want to be an influencer.”

Have you had this thought? Maybe you even said it aloud. 

And if you’re anything like my clients, when you did say it, the word “influencer” sounded bad. Like garbage, or that person you really don’t like from high school. Icky. Sleazy. Slimy. Gross. Gauche. You get the idea.

And while you don’t need to be selling products on Instagram in order to become a bestselling author, you do actually need to drop the judgment around influencer marketing and influencers in general. Because those folks are doing something that you’re not — changing the behavior of their followers. Whether it’s a micro-influencer getting me to try a new athleisure brand or Kim K getting the world to reconsider the death penalty, influencers are influencing their audiences. 

And that’s what we want as authors and entrepreneurs too. 

One of my coaches and teachers, the fantabulous Tracy Litt, has a saying I love. 

All judgment is self-judgment.
What this means is that when you’re judging those influencers online you’re really judging yourself for wanting to be like them. And you’re standing in your own way of becoming the influential bestselling author you can become.