The True Outcome of a Book

If you are reading this and have multiple book ideas — I want you to know one thing.

Writing and publishing a book is TOUGH. 

I’ve had clients compare it to childbirth. 

Because I don’t have kids, I compare it to a marathon. (I’ve done five — but based on what my clients say, I suspect writing and publishing a book is tougher than running 26.2 miles.)

Despite the toughness and the challenge, entrepreneurs and experts contact me every day asking for the opportunity to work together. 

That’s because y’all know what I know about books.

Books help. Books are an equal opportunity source of information, guidance, and truth. Books help me everyday and have likely helped you as well — that’s why you are here.

For entrepreneurs and experts, books are low margin and high effort. 

What that means is that when you decide to write and publish a book (or grow your audience in order to get a traditional publishing deal), there’s a lot of effort involved and not a ton of profit.

That’s where the “writing a book won’t make you any money” idea comes from. 

But what that leaves out is the overall effect that writing and publishing a book has on you as a leader and your business as an organization. 

You might not make back as much money on pursuing your goal of becoming a traditionally published author as you would, say, on launching a course or signing a big corporate client. 

But, over time, you will. Exponentially.

A year after publishing her book, a client I worked with on her book proposal went from charging $25,000 for her mastermind to $100,000. 

She quadrupled her price as a result of our work together, but that was just the beginning. 

As a result of working with me and getting a six-figure deal she earned — 

• Her initial six-figure advance (where she got a 700% return on what she paid me)

• The royalties she earned as a result of selling her book (approximately $400,000)

• Growth in her overall business (from approximately $1M to $10M)

For this client — and every client I work with — the challenge of building an audience and author platform, the toughness of writing and publishing a book, and the patience of waiting years for an initial investment to pay off was worth it. 

And she’s going to do it again.
So — my tough challenge to you is to ask one question. 

Are you willing to start?