Why You’re Not Ready to Write Your Book (Yet)

So far in 2022, my team and I have talked to 60 people about their book ideas.

But only half of those folks were ready to work with us. 

Something that makes my team and I different from other book coaches and collaborators is that we only take on clients we know we can help. And the honest truth? If you’re reading this, there’s a 50/50 chance that you are not ready yet. 

And that’s totally cool. You’re obviously not alone.

In fact, it’s part of my mission to share what I know about publishing so entrepreneurs who want to write a bestselling book can avoid easy, common mistakes. 

I want to be clear: nothing is wrong with you for not being ready, and this isn’t a forever problem. It’s totally changeable and the good news is that you can change it when and if you want to. 

The main reason that we turn down the opportunity to work with folks is because it’s too early in their business. When you’re just starting out, you need to focus on showing up consistently and figuring out what your audience wants to hear. Even after you’ve grown your audience to thousands of people and have gotten great results for clients, it can still be too early. Because y’all tend to be impatient. 

The absolute best time in your business to think about writing a book is when you are achieving most, if not all, of your business goals. When a client can talk to me specifically about their business — who their ideal client is, how they reach them, why and when those clients buy, and the transformation they receive, I know that person is ready to work with me on a proposal. Even though sometimes — more often than you think — that client still isn’t sure whether it’s possible.

So, when is the best time to write your book? 

It really depends. Everyone is different. 

But if you want to know where you’re at and when you’ll be ready — take our quiz and we’ll happily tell you.