One Step for Making Your Book Deal Happen

You don’t need a traditional book deal to have a successful, sustainable business. 

That said, you are reading this email so I’m guessing that you want both. Perhaps you even want to grow your business, like so many of my clients do. Or maybe you’re reading this because you feel driven to make a larger impact — also, like so many of my clients do.

But in order to make all of that happen — your book deal, your impact, your thousands of followers on Instagram — you need to change one primary thing.

You need to step out of the referral ghetto. 

That’s when and where your business is doing okay or just enough — to pay your bills, but not to push you forward toward your goals. 

Where you’re doing great work, but only a small circle of people (ahem, your referrals) know about it. 

Where you can pay your bills, but not really afford the luxuries you want — whether that’s a cozy blanket for your couch, a pair of new jeans, or a latte when you’re feeling sleepy after lunch.

Where you talk about writing a 50,000 word book that sells 50,000+ copies but hesitate to write and send one 500-word email. You see, I know how it feels to be in the referral ghetto because I was there. 

I spent years making excuses about why I couldn’t —

• Market my services

• Grow my business 

• Be on social media

• Talk about what I know to be true and have expertise in

• Get everything I want out of my business, leadership, and life 

Until finally, the referrals started slowing up. It became clear to me that my business was going to die . . . along with all of my dreams. And that’s what got me moving. I had no idea how stuck I truly was until I took one step forward.

Here’s the thing. You can stay small — or you can go for it. So what are you going to do?