Do You Know Where Your Readers Are?

Every quarter, I host planning calls with my Author Platform Builders, a group of entrepreneurs focused on growing their audience, influence, and reach with the intent to get a traditional book deal. 

On this particular call, my client Mike — who is new to the group — shared his excitement about starting an email list (yay!) and beginning to post on social media (also yay!). The end goal, he shared, was to start building his brand and audience.

Which is great . . . until Mike said that he didn’t know exactly who he was writing to.

Because, like many of the people I work with, Mike serves a few different types of folks. 

As faculty at a major university, he shares his expertise with classes of students. 

He also works as an executive coach with individual corporate leaders. 

And he sees how his advice could help people who are established in their career but want to grow into leadership and managerial roles.

Mike is experiencing two common problems I see a lot with entrepreneurs who have a great idea for a book — that you are trying to reach different kinds of readers who have distinct problems and needs and that those readers are not the clients you currently serve. 

Which makes building an audience and author platform tricky — but not impossible.

Mike’s next step is to find his readers. Do you know where yours are?