The Best Thing You Can Do for Your Book Today.

Write. 

So simple and yet . . . so many people who want to be authors don’t make writing a part of their daily life.

Within Author Platform Builders — my group of aspiring authors who need to grow their audience before developing their book — it’s become a bit of a joke.

I’ll say — “So you want to write a 50,000 word book . . .”

And everyone knows what’s next.

“But you don’t want to write a 500 word email?”

This exchange happens almost every time someone new signs up for the program. 

I don’t know why, but y’all tend to underestimate the power of writing as a practice.

I have written nearly daily for decades — first because it was a way to get my thoughts and feelings out, and then professionally for my job as an editor, and now for entrepreneurs and experts like you.

Writing is awesome — for your own personal growth and reflection, for your business (as a marketing and audience-growth tool as well as a way to communicate better with your clients and team), and most certainly for your future book. 

Developing a daily writing practice (or close to it) is kind of like learning to run long distances. (I also do that!)

It’s going to be painful at first. You might have to force yourself to do it, to follow through, to commit to it. But then you’ll see yourself getting better, find joy in the work, and end up missing the practice when you miss a day.

And eventually you may decide to run a marathon, or write one — in the form of a bestseller.

So — to paraphrase Michael Pollan (himself a bestselling author): 

Write words. Share with people. Daily.