When To Hire a Publishing Pro (and Get Serious About Your Nonfiction Book)

So far in 2024 — over 600 people have taken my quiz

But only 25 people were ready to work with me — less than 5%. 

Out of all our quiz takers, 63% are writing books that my team and I don’t work on*

And out of the people who do want to write a how-to, prescriptive self-help book — 

Most need to build their audience first. 

In the quiz, there’s a question that asks you how many people you can directly reach — and if it’s less than 50,000 you get what I call our Book Deal Bootcamp result.

When and if you get this result (as 200+ people have so far this year) — what you need to work on is your business. Specifically, your content, your audience, and your reach.

That may seem counterintuitive but a book can only grow your business — not build it. 

That’s because in order for literary agents, publishers, and even pros like me to be interested in your book — you’ve got to build the audience for it first.


*Like fiction, memoir, or childrens. If that’s you: Subscribe to this instead. 


P.S. Thanks to Alli for submitting the question of when it’s appropriate to work with me and my team!

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Don’t Believe These “Truths” About Your Nonfiction Book

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8 Signs Your Idea is Ready for a Book Deal