You Don’t Need a Book To Be a Speaker.

Yep. I said it. 

Just because someone asks if you have a book doesn’t mean anything.

I know because I’ve been a speaker. I’ve also worked with entrepreneurs and experts who spoke for YEARS before writing down their thoughts into a published book. Many do keynote speeches and events before thousands of people . . . all without a book.

And yet — the idea proliferates that you need a book to be a speaker or to be a standout name in your industry or to attract an audience. 

But y’all — none of this is true. 

Here’s what is. Creating content is what will do all those things. But content doesn’t have to be — and often shouldn’t be — a book. There’s an exercise I do with people who think that a book will magically promote their business, explain the magic of what they do in the world, or land them on stages. 

I grab a book from my shelf and I ask —

Does this book walk?

Does this book talk?

The answer is no, right?

Here’s some more questions for you to answer. 

Grab your own book and play along. I dare you.

Does this book identify your ideal client? Find them?

Does this book build your audience?

Does this book land you on stages?

The answer — in case you haven’t guessed it — is a resounding NO.

And lastly —

Does this book create the success you want?

Fuck no.

YOU DO.
Make no mistake — your content and more importantly, sharing it — is what walks, talks, identifies and finds your ideal clients, builds your audience, lands you on stages, and ultimately gets you the success you want — and the book deal of your dreams.

Because without that you simply have ink, paper, and some glue. 

Which does nothing for you.