Your Book Should Be More Than a Business Card.

I need a book to offer prospective clients.

My book can be like a business card.

I need a book so that I can get more speaking engagements.

Let me be clear: These statements aren’t incorrect or even invalid. There’s no singular right way to publish a book. 

Having a book can help you get more clients, act like a business card, allow you to book more speaking, and often enables you to easily raise your prices.

But you can also have — and achieve — much bigger goals than putting a book out as a freebie.

Something I want you to know is that book deals are an option for entrepreneurs and experts who want to dream bigger.

The clients I work with want to help thousands of people with their words. And they want to get paid — well! — for their ideas. That’s one reason why they want a traditional book deal.

Not every book has to be a bestseller to be successful. But my clients want a bestselling book because that dovetails perfectly with their goal to be a thought leader in their niche.

I encourage you to dream bigger for yourself . . . because in 2024, how many of us are using business cards?