I Don’t Build Author Platforms For Anyone.

I don’t believe in building author platforms and audiences for you.

Here’s why. 

A lot of would-be authors see platform- and audience-building as a means to an end. 

The thinking — which some folks say out loud — is I know that I need to build an author platform to get my book published — BUT.

. . . you’ll never have to promote yourself or your book again?

. . . people will find you with zero marketing through energetics, osmosis, or an algorithm?

. . . your book will have magical powers and do all the promotion, marketing, selling, and showing up for you?

None of that is even remotely possible or true. 

Very simply:

 If you do not have an audience to directly promote, market, and sell your book to, there’s nothing my team and I can do to make you appealing to literary agents and editors at major publishing houses. 

That’s the bad news. 

But the good news is that the size of your audience and author platform is completely up to you and entirely within your control. My business is anchored in the belief that entrepreneurial and expert authors today have the tools, data, and ability to build an ideal audience and an author platform — at the same time. And in large enough numbers to satisfy literary agents and traditional publishers. 

Eventually, you can hire (a lot of) help to do some of the work for you. In fact, you have to. None of the entrepreneurs I got six-figure deals for were solopreneurs. It’s a lot for one person to do: email marketing, social media, advertising, building a network, etc. And that’s especially true after the book deal happens where you have to do all that, run a wildly successful business and work your ass off for two years writing the book and promoting it to the platform you’ve built.

Don’t get me wrong; traditionally publishing a book is a hard and long and winding road.

But if you’re committed to making that dream happen, my team and I can support you. We can help you figure out how to reach your goals while also avoiding common pitfalls other authors experience, like self-publishing too soon or using an e-book as an opt-in. We can help you write a proposal that kicks m’fing butt and positions the audience you’ve built in a way that supports your strongest assets and minimizes your weaknesses. 

But we need your help. My team and I need you to be all in on your dream and unfortunately we won’t and don’t build platforms for you. Because, as you may have heard me say before, that would cost you sooooooooooo much more.